Glute Specialist: Marketing, Communication, and Professionalism

Glutes are big business in the fitness industry right now. A big part of the ongoing popularity of glute training is aesthetics. Round, ample backsides are trending, and people are paying money to work not just with personal trainers, but glute specialists. 

If you’re thinking of entering this lucrative career, knowing how to build glutes is essential but not the only skill you’ll need. Consider also the marketing that will drive in new clients, the communication required to keep them happy, and how to be a professional. 

About Glute Training as a Career

A glute specialist is a personal trainer with additional training in how to safely and effectively build glute strength and specific aesthetics. Many clients turn to glute specialists to get a certain look, but glute training is also important for building the strength in this muscle group that is so vital to both functional and athletic movements. 

Specialist glute trainers have advanced knowledge about the musculature and training of the lumbopelvic hip complex. To become a glute specialist, you should first be a certified personal trainer. With that foundational knowledge, you can then specialize in other areas of training, like glutes. 

Not a personal trainer yet? Here’s how to become a certified personal trainer in just a few steps. 

How to Market Yourself as a Personal Trainer and Glute Specialist

Once you have earned your certification as a glute specialist, you can begin to train clients. As with any other area of fitness, marketing is how you get those clients. 

Mission Statement and Branding

Marketing in any industry requires planning and purpose. Without these, you will be shooting in the dark and wasting resources. Begin with a mission statement for your new business venture, for instance, “To provide clients with the most comprehensive glute-building bootcamp.”

With a clear understanding of what your business is, you can create a brand that clearly communicates it to your potential clients. Look at similar businesses to get an idea of how other professionals create and market their brands. 

Finding Your Target Audience 

With a clear mission, purpose, and brand, you can target the right people. Your messaging might be lost on an older retired woman but perfect for a professional woman in her 20s. Know your audience to market more effectively and efficiently. 

If you are an established personal trainer, an obvious starting point is with your current client list. Offer your new service and look ask for reviews and testimonials. 

With or without an established client base, you can find new glute clients through other channels. Use social media to build an online presence and create a website dedicated to glute work, even if you already have a personal training site. Visit gyms and network at health and wellness events. Be prepared with an offer, like a free session or a consultation to start turning these leads into actual clients. 

Essential Communication Skills for Glute Trainers

Both in marketing and in working with clients, good communication is a vital skill. Communicating clearly helps you get clients, manage clients, and keep clients satisfied. 

Use Email Effectively 

Email is a powerful communication tool for both generating and converting leads and working with existing clients. Build an email list that you can use to offer promotions, send newsletters, and onboard new clients. 

Create another email list for existing clients. Use this list to offer new services, communicate any changes, and reengage any clients you may have lost. 

Keep up With Social Media

Social media platforms are great tools for marketing your glute training business, but only if you stay active on them. Social media is a two-way street. Posting good content is great, but to communicate even more effectively with clients and potential clients, you have to engage. 

Take time to respond to people who post or comment on your sites. This kind of engagement will help you stay in touch with current clients for better retention. It will also help you draw in new clients who appreciate your interactions with them. 

Here are some tips for using social media effectively as a personal trainer. 

In-Person Communication Skills

Virtual communication is one thing, but working with clients in-person is completely different. Try these guidelines to be a more effective, professional communicator with your glute clients: 

• Be concise and clear. You have a lot of specialized information to share with your clients, which can be overwhelming for them. Educate them in small bites and with clear, concise language. Consider practicing with friends and taking feedback to be more effective. 

• Be an active listener. Your job is to educate and guide clients, which means doing a lot of talking. But good communication also includes listening, asking questions, and responding thoughtfully. 

• Watch your tone and body language. Words are just a small part of communication. Your tone and how you move your body say a lot more. Use a positive, encouraging tone, and show openness with body language. 

• Be empathetic and compassionate. Try to understand where your clients are coming from when working with them. Avoid judgment in your tone and what you say. 

How to Be a Professional in the Fitness Industry

One skill that too often gets overlooked in fitness is professionalism. Just because you do your job in your workout gear and in a gym doesn’t mean you aren’t a professional. In fact, because of the casual setting and the hands-on nature of the job, professionalism is especially important in this industry. 

Know Your Scope of Practice

The most crucial starting point for being professional in your industry is to understand your scope of practice. This means knowing what you can and cannot do with clients. For instance, you can educate, guide, and create training plans. You cannot develop meal plans or treat health conditions. 

Understand the Ethics of Glute Training

Being an ethical personal trainer means providing safe instruction, treating clients equally and fairly, keeping client information confidential, and staying up to date in your area of expertise. 

As a specialist in glutes, you’ll have another ethical consideration. Many clients will come to you to change their appearance. Being professional and ethical means not sharing your opinion on a client’s looks. If they want to change their appearance, you can help them, but it’s not for you to judge or appraise. 

Control Your Emotions

A professional fitness trainer doesn’t lose their cool, even when clients try their patience. You can vent later to a trusted friend or partner, but when working with clients, professionalism means keeping your emotions in check. 

Your clients trust you to maintain control and to provide a safe place to work out and learn. They might struggle, get angry, or get frustrated, but the trainer should always be even-keeled and patient. 

Additional Tips for Marketing, Communication, and Professionalism as a Glute Trainer

Consider the following extra tips to excel as a fitness professional:

• Always be prepared to meet new clients with an elevator pitch. This is a short pitch to engage a potential client that you can effectively deliver in the time it takes to ride an elevator. It’s a great way to quickly get your message across. 

• Create a newsletter or online videos to share and get your brand out to potential new clients. Email lists and social media are great for dispersing this kind of content. 

• If you struggle with listening, try asking questions. The more you ask, the better you get to know clients and can help them reach their goals. 

• Avoid romantic relationships with clients, which can get messy and even lead to legal issues in some circumstances. 

• If you do begin to develop a romantic relationship with a client, consider recommending a new trainer for them. 

• Know when to let a client go. If you find you can’t be professional, for whatever reason, it’s best to end the trainer-client relationship. 

Get Certified to Boost Your Career

Your dream of becoming a certified glute trainer is just around the corner. Start with the ISSA’s Certified Personal Trainer – Self-Guided Study Program, a program you can complete at your own pace and which prepares you to specialize in glute training. 

Already certified as a personal trainer? Advance your education with ISSA’s Certified Glute Specialist. Master the art of developing a superior posterior and become the go-to glute expert!